Using personal portfolios to manage customer data |
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Transactions today are conducted in a way that leaves no real
option to the customers to protect their privacy. Sensitive
private information is left uncontrolled at the companies'
disposal and is often (un) intentionally leaked to unauthorized
parties. There is a growing demand for privacy-preserving
management of private information that will make individuals feel
safer during their transactions and assist companies with customer
data management. In this work we propose that individuals store
and manage their transaction data locally, in a personal
portfolio, allowing them to retain control of their private
information. Using contemporary cryptographic techniques,
companies are given access to the accountable, certified data of
portfolios in a privacy-preserving way.
DPM 2011 Program |